Educeri Privacy Statement

This Privacy Statement explains our practices regarding the collection, use, and disclosure of certain information, including your personal information, by DW Educational Research, Inc. (DW), owner of

This Policy does not apply to information that we collect from or about you other than through our Site (, such as over the phone, by mail, or in person. Your right to opt out of our use and sharing of your Personal Information with third parties for their own marketing purposes, however, also applies to the Personal Information that we collect offline. DW adheres to the Safe Harbor Privacy Principles of the U.S.-EU Safe Harbor Framework.

Contacting Us

For any questions concerning your account, please email us at [email protected] or call us at (559) 834-2449. For questions specifically concerning this Privacy Statement, or our use of your personal information, please contact us via email at [email protected]. Alternatively, you can write to us at the following address: DW Educational Research, Inc. 116 S. 7th Street, Fowler, CA 93625, U.S.A. Attention: Privacy. DW Educational Research, Inc. (address above) is providing the service to you and is the data controller (where applicable). Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

Collection of Information

We receive and store information about you such as:

  • Information you provide us: We collect information you provide to us “Personal Information” which includes:

    your name, district, school, title, email address, physical address or postal code, telephone number, photographs, credit card and other payment information, and certain school / education information. We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions; and information collected when you choose to provide reviews or ratings, grade or subject preferences, account settings, set preferences in My Account, or otherwise provide information to us through our service or elsewhere.

    Personal Information may also include information, such as names and email addresses that we collect from you about other people when you share content on our Site with someone else, purchase a gift, or create a teacher account for a classroom.

    • We may also collect information such as your date of birth and certain demographic information. We do not generally treat these as Personal Information except when tied to information such as that listed above.

    • In some cases, information about you or your device, including Personal Information, may be collected on our Site directly by a third party, and is subject to that third party's privacy policy. For example, widgets or other third party tools may be used on our Site to provide services like content sharing, new feeds, comment filtering, or blog hosting, and our applications may be used through third party platforms.

  • Site Usage Information: When you visit our Site, our servers automatically collect the Internet protocol, or "IP", address associated with your computer, to help us track and resolve issues with Site functionality or administration. An IP address is a string of numbers that is usually controlled by a user's Internet service provider, and automatically assigned when a user's computer connects to the Internet. In some cases, we may get general geographic location information from your IP address.

    We may also capture "clickstream data" about your Site usage. Clickstream data includes information about your "clicks" or actions on our Sites, such as what you see or click on during your visit and how you interacted with certain features. It can include information about your computer or device, Web browser and operating system and settings and may include referrer URL information that is automatically passed to us (that is, information about where the user came from before arriving on our Site, which may include search terms in the URL string).

  • Information from other sources: We might obtain data from other sources, including from both online and offline data providers. Such supplemental information could include demographic data, interest based data, and Internet browsing behavior.

Use of Information

We use the information we collect to provide, analyze, administer, enhance, and personalize our services and marketing efforts; to process your registration, your orders, and your payments; and to communicate with you on these and other topics. For example, we use the information we collect for:

  • authenticating you as a user and enabling you to use the processing and fulfilling transactions
  • maintaining and administering the Site and your account with us
  • responding to your requests
  • analyzing the Site, making overall Site improvements and developing new features
  • sending you marketing and other communications, including information about products, services, and events, of ours and of others, that we think might interest you
  • protecting our rights and property and the rights, property, and safety of others
  • investigating suspected fraud or other unlawful activity
  • personalizing or customizing our Site to your interests and history with us (for example, remembering items in your shopping cart)
  • evaluating email marketing and other campaigns
  • tailoring ads displayed to you on our Site and elsewhere to your interests and history with us
  • other purposes disclosed when Personal Information is submitted to us where otherwise permitted or required by applicable law different ways or at different times, including both Personal Information and Site usage information, and use that information along with information obtained from other sources (including third parties) such as demographic information and updated contact information.
  • preventing, detecting, and investigating potentially prohibited or illegal activities, including fraud, and enforcing our terms (such as determining free trial eligibility);
  • analyzing and understanding our audience; improving our service (including our user interface experiences), delivery optimization, content selection, and recommendation algorithms;
  • communicating with you concerning our service (for example, by email, push notifications, and text messaging), so that we can send you news about Educeri, details about new features and content available on Educeri, and special offers, promotional announcements and consumer surveys, and to assist you with operational requests such as password reset requests. Please see the My Account page to set or change your communication preferences.

To do these things, we may match information collected from you in different ways or at different times, including both Personal Information and Site usage information, and use that information along with information obtained from other sources (including third parties) such as demographic information and updated contact information, determining your general geographic location, providing you with customized and personalized recommendations for lessons and materials we think will be relevant to you, determining your Internet service provider and helping us quickly and efficiently respond to inquiries and requests;

Third Party Tracking, Ad Servers and Networks

Third parties, such as ad networks, web analytics companies and social networking platforms, may collect personally identifiable information about your online activities over time and across our Sites and other third party online properties or services. These companies may use information about your visits to this and other Web sites, and general geographic information derived from your IP address, in order to provide advertisements about goods and services of interest to you. These advertisements may appear on this Site and on other Web sites. These companies may employ cookies, clear GIFs and other tracking technologies to cause relevant ads to be displayed to you. Some advertisements may display icons that consumers can click on for more information about their advertising choices.

For information about the privacy practices of third party advertising companies who serve ads on our Site, visit For more information about third party advertisers and how to prevent them from using your information, visit the NAI's consumer Web site at or Our Sites do not honor "do not track" signals transmitted by users' web browsers, so we encourage you to visit these links if you would like to opt out of certain tracking. If you do want to opt out using these tools, you need to opt out separately for each of your devices and for each Web browser you use (like Internet Explorer, Firefox or Safari) on each device.

Disclosure of Information

We disclose your information for certain purposes and to third parties, as described below:

  • Promotional offers: We may offer joint promotions or programs that, in order for your participation, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. Please note that these third parties are responsible for their own privacy practices.

  • Protection of DW and others: DW and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request; (b) enforce applicable terms of use, including investigation of potential violations thereof; (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues; or (d) protect against harm to the rights, property or safety of DW, its users or the public, as required or permitted by law.

You may also choose to disclose your information in the following ways:

  • While using the Educeri service you will have opportunities to post reviews or other information publicly, and third parties could use the information you disclose;

  • Certain portions of our service may contain a tool which gives you the option to share information by email, text message, and social or other sharing applications, using the clients and applications on your smart device;

  • Social plugins (including those offered by Facebook, Twitter, Pinterest, and Google) allow you to share information on those platforms.

Social plugins and social applications are operated by the social network themselves, and are subject to their terms of use and privacy policies.

Access to Your Account and Profiles

Where possible, users of public or shared devices should log out at the completion of each visit. If you sell or return a computer or Educeri-ready device, you should log-out and deactivate the device before doing so. If you do not maintain the security of your password or device, or fail to log out or deactivate your device, subsequent users may be able to access your account, including your personal information.

If you share or otherwise allow others to have access to your account, they will be able to see your information, including in some cases personal information, ratings, reviews, and account information (including your email address or other information in My Account).

Your Choices

Opt In and Opt Out

You may have the right to opt in to or opt out of certain of our uses and disclosures of your Personal Information. For example, we may ask you if you want to get marketing messages from us when you submit Personal Information to us on the Site. If you do get marketing emails from us, you can tell us you don't want to get them by clicking on the optout link in those emails.

Contact us at: DW Educational Research, Inc. 116 S. 7th Street, Fowler, CA 93625, U.S.A. Attention: Educeri OptOut Request. Please include your name, address, email and phone number and tell us if you want us to stop sharing your Personal Information with third parties for marketing purposes, or if you want us to stop sending a particular kind of communication. If you are writing about a communication sent to you by DW, please include the name or type of the communication and, if applicable, the name of the specific DW entity or business.

It may take us a few days to process any optout request. In addition, if you opt out of having your Personal Information shared with third parties for marketing purposes, you may continue to receive communications from third parties who received your Personal Information from us before we processed your optout.

To stop receiving such communications, please contact the third party directly.

Your Information

We give you access and the ability to update a broad range of information about your account, including your contact information and your communication preferences in the "My Account" portion of our website. You must be signed in to access "My Account."

If you have a question regarding our privacy practices, or want to exercise your rights regarding your personal information, please contact us at [email protected].


We believe we use reasonable administrative, logical, physical, and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your information. Except as expressly required by applicable statute or regulation, we will have no liability for disclosure of your Personal Information due to errors or unauthorized acts of third parties during or after transmission.

If you create an account on our Site, you are responsible for maintaining the strict confidentiality of your account password, and for any activity that occurs under your account credentials, whether or not authorized by you. Please notify us of any unauthorized use of your account or any other breach of security.

If we believe that the security of your Personal Information in our care may have been compromised, we may seek to notify you of that development, as soon as possible under the circumstances. If we have your email address, we may notify you by email. You consent to our use of email as a means of such notification. If you want to be notified by U.S. mail instead, please email us at [email protected].

Other Websites, Platforms and Applications

The Educeri service may be provided through platforms or contain links to sites operated by third parties whose policies regarding the handling of information may differ from ours. These websites and platforms have separate and independent privacy or data policies, privacy statements, notices and terms of use, which we recommend you read carefully. In addition, you may encounter third party applications that interact with the Educeri service.


You must be 18 years of age or older to subscribe to the Educeri service. In certain jurisdictions, the age of majority may be older than 18, in which case, you must satisfy that age in order to become a member. While individuals under the age of 18 may utilize the service, they may do so only with the involvement, supervision, and approval of a parent or legal guardian.

Changes to This Privacy Statement

We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the Educeri service after any such updates take effect will constitute acceptance of those changes. If you do not accept any updates to this Privacy Statement, you may cancel your use of the Educeri service. To see when this Privacy Statement was last updated, please see the "Last Updated" section below.

Cookies and Internet Advertising

We and our Service Providers use cookies and other technologies (such as web beacons) for various reasons. For example, we use cookies and other technologies to make it easy to access our services by remembering you when you return, to provide and analyze our services, to learn more about our users and their likely interests, and to deliver and tailor marketing or advertising. We want you to be informed about our use of these technologies, so this notice explains the types of technologies we use, what they do and your choices regarding their use.

  1. What are cookies?

    Cookies are small data files that are commonly stored on your device when you browse and use websites and online services. They are widely used to make websites work, or to work more efficiently, as well as to provide reporting information and assist with service or advertising personalization.

    Cookies are not the only types of technology that enable this functionality; we also use other, similar types of technologies. See below for more information and examples.

  2. Why does Educeri use cookies?

    We and our Service Providers may use the following types of cookies:

    • Essential cookies: These cookies are strictly necessary to provide our website or online service. For example, we or our Service Providers may use these cookies to authenticate and identify our members when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our service.

    • Performance and functionality cookies: These cookies are not essential, but help us to personalize and enhance your online experience with Educeri. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during subscriber sign up). We also use these cookies to collect information (such as popular pages, conversion rates, click-through and other information) about our visitors' use of the Educeri service so that we can enhance and personalize our website and service and conduct market research. Deletion of these types of cookies will result in limited functionality of our service.

    • Advertising cookies: These cookies use information about your visit to this and other websites, such as the pages you visit, your use of our service or your response to ads and emails, to deliver ads that are more relevant to you. These types of ads are called "Interest-Based Advertising." Many of the advertising cookies associated with our service belong to our Service Providers.

  3. How can I exercise choice regarding cookies and other types of online tracking?

    For more information about cookies set through our website, as well as other types of online tracking (including the collection of information by third parties about your online activities over time and across third-party Web sites or online services for online interest based advertising), and to exercise choices regarding them, email [email protected]. At this time, we do not respond to Web browser "do not track" signals.

  4. How Does Educeri use Web Beacons and other Technologies?

    Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies. We and our Service Providers may use them for similar purposes as cookies, such as to understand and enhance the use of our service, improve site performance, monitor visitor traffic and actions on our site, and understand interactions with our marketing (including email and online ads on third party sites). Because web beacons often work in conjunction with cookies, in many cases, declining cookies will impair the effectiveness of web beacons.

    We use other technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). Like cookies, some of these technologies may store small amounts of data on your device. We may use these and various other technologies for similar purposes as cookies, such as to enforce our terms, prevent fraud, and analyze the use of our service. There are a number of ways to exercise choice regarding these technologies. For example, many popular browsers provide the ability to clear browser storage, commonly in the settings or preferences area; see your browser’s help function or support area to learn more. Other technologies, such as Silverlight storage, may be cleared from within the application.

Last updated: December 8, 2015